…it is necessary to employ words that resist the hold, which cannot be uttered by an executive of the WTO or a CEO with impunity.

The word ‘magic’ is one of those words. As the neo-pagan witch Starhawk writes, to utter the word ‘magic’ is already an act of magic: the word puts to the test, compromises, exposes to sniggering. It forces us to feel what it is in us that balks and which is, perhaps, precisely what renders us vulnerable to capture.

Pignarre and Stengers, Capitalist Sorcery: Breaking the Spell